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N.B. AFTER 2.30MINS IN THE VIDEO I SHOW GARY VAYNERCHUK WHO LIKES TO SWEAR

I look at a lot of Facebook Pages…..and 80% have 1 thing in common

There’s very little customer engagement. Very few likes, very few (or any) comments.

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Lesson 1: Facebook Engagement and why it is so important

Think of it like going to a Party…lots of people there, some people you know, others you don’t…

As soon as you meet these people do you “TALK” non-stop all about yourself?

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= you’re not interested in them, you’re just interested in what you want to sell to them and that’s obviously your product or service

Now….is that how you would behave in everyday life? I’d hope not.

Hi, BUY MY SH%$!

HI, LOOK HOW WONDERFUL I AM!

Social Media is the same as real life, it’s all about people, engaging with your audience and forming relationships.

We’ve all been guilty of this – SELL, PUSH, PROMOTE, SELL….

Successful Businesses Today have to ENGAGE and form RELATIONSHIPS DIGITALLY.

We do a lot of testing and proving this ourselves….we know it works.

Look at the Chilli Tech Facebook Page but in particular, look at this post…look at the engagement!

People buy from People…..HUMANS, not contrived CORPORATE statements or Stock Photo’s

But also, the more people who ENGAGE on your Facebook Post, the more people see it and doesn’t cost you a penny in advertising.

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Lesson 2: The Facebook Opportunity is FADING (or will definitely cost you more soon)...

Facebook Advertising is Undervalued….it’s a FACT….and it will be going up 2x, 3x, 4x or more in the next 24-36 Months….(it’s already gone up in price massively over the last 6 Years..

We’ve had 6 Years of opportunity…and it’s already harder to achieve the results we had before.

You need to take advantage of the opportunity we have now.

Now Listen to Gary Vaynerchuk, if you’ve never heard of him? He owns Vaynermedia and they look after the Digital Marketing of some large Brands (Budweiser, Toyota, Johnsons etc) whose Monthly Social Media Budget starts at £40k and goes all the way up to £415k!!

He was an early investor in Facebook and Twitter….

Listen to him speak about Brand, Facebook and Content….

N.B. Before you play the Video, be warned…he likes to swear!

You need to take advantage of the opportunity we have now.

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Build and Grow your audience as quick as you can

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Engage on a regular basis with them

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Nurture your Audience

What you will need..

CONTENT (VIDEO & IMAGES)

BUDGET (YOU WILL NEED ONE)

PLAN

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KPI'S (SO YOU CAN GAGE SUCCESS)

So now, head over and check your own Facebook & Instagram Page Engagement…..but beware, it may scare you when you do…