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Why we’re focusing on Instagram & why you should to…

Back in 2003, it was GOOGLE Ads…Super Cheap and really easy to drive Traffic and acquire customers for peanuts…not so now

In 2011, it was Facebook that became BIG and is still working for getting your Brand, product or service seen.

BUT we’ve always found it hard to start looking for alternative Platforms which could work as well…

You see, when Facebook Ads started, people responded to them really well because it was new and it was CHEAP!

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We were acquiring customers on FACEBOOK for just £0.80p!!

Like everything DIGITAL and ONLINE…things move on quickly. What worked Yesterday or last Year, doesn’t mean it’s going to work as well this Year.

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Competition on Paid Media is strong & the days of CHEAP TRAFFIC are disappearing.

YOU CANNOT RELY ON 1 PLATFORM

YOU NEED TO KEEP THE MOMENTUM GOING AND APPEAR ON MULTIPLE PLATFORMS……

 

WHAT’S WORKING NOW…

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CREATE ATTENTION & AUDIENCE

You need to be creating attention of your Brand | Product in front of the RIGHT AUDIENCE on a REGULAR BASIS (and growing your followers on those platforms)

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BUILD TRUST | ENGAGE | TELL A STORY

You need to be working on BUILDING TRUST using VIDEO CONTENT, Images, Blogs etc. on a REGULAR BASIS!

You need to build your DIGITAL ASSETS on:

Facebook

You need to be working on BUILDING TRUST using VIDEO CONTENT, Images, Blogs etc. on a REGULAR BASIS!

Instagram

You need to be working on BUILDING TRUST using VIDEO CONTENT, Images, Blogs etc. on a REGULAR BASIS!

Blog Pages

 

YouTube

 

Pinterest

 

HAS THE FACEBOOK OPPORTUNITY GONE?

No but it is majorly under-priced

Give it 6-18 months (when the big brands catch up) and the costs are definitely going to increase…could be x2 or x3 times as much

But here’s the thing …

 

FACEBOOK AD COSTS INCREASING WILL NOT BE A BAD THING…

Why?

 

Right now, our newsfeeds are full of advertisers by people who really don’t know how to run Facebook Ads properly.

They have a weak plan and strategy and once the cost of advertising increases … these people, Companies and Brands that cannot acquire a customer and make a profit, will either be wiped out or stop advertising in this space.

That’s because, the only advertisers that will still be using Facebook will be the ones that have a really solid back-end and strategy.

Most advertisers pin their entire sales on the ability to constantly drive low-cost traffic from one platform … it’s high-risk.

Once the platform shifts … that risk will come back to bite them.

The lesson…

Don’t rely on ONE TRAFFIC SOURCE or ensure you have a SOLID STRATEGY to your business, and that your business is correctly structured.

SO ENTER INSTAGRAM….

It’s always smart to watch where the FOCUS of the TOP DIGITAL MARKETERS switch to and it’s switching to INSTAGRAM.

Facebook owns INSTAGRAM so you get the same targeting opportunities as you do with Facebook Ads so you can TARGET your KEY AUDIENCE super well.

INSTAGRAM TELLS YOUR DAILY STORY VIA IMAGES….AND STORIES WORK SO WELL TO GET YOUR MESSAGE ACROSS..

 

The name of the game is to connect with people or Businesses who have the same interests as YOU or YOUR SERVICE | PRODUCT wants to TARGET.

Interesting changes coming to INSTAGRAM

 

Multiple Image & Video Posts

Multiple image posts (also called “carousel posts”) lets you create a single Instagram post with a slideshow of up to 10 images and/or videos. Users can scroll them. You can tag users on individual slides within the post.

Previously, the only ways to get multiple images onto Instagram was either using the image carousel ads or to use the layout app to create a photo collage; if you wanted videos and images, you had to use the image carousel ads.

These posts are engaging and dynamic, and I think it’s a powerful tool for both engagement and sales.

Instagram Stories adverts

Now available for all businesses Globally…

Instagram story ads just rolled out within the past two days. Businesses and marketers can now run ads in Instagram stories. This new ad type is unlike anything we’ve seen, and it’s now available globally (though some individual businesses may be later than others in getting it.

Right now, there is only one objective for Instagram story ads; it’s a new objective called Reach, where the goal is (you guessed it) to reach as many users as possible.

Since stories appear at the very top of a users’ need and they don’t have to scroll in order to hopefully find you, this can help eliminate some of the competition and views.

Shoppable Posts (In Testing)

Instagram Stories adverts

Instagram has so much selling potential it’s mind-boggling, but with the exception of Instagram Ads, the platform hasn’t given us a lot of flexibility with actually selling directly from it.

I don’t even need to explain why this has such huge selling potential—combining Instagram’s high engagement and diverse audience with Pinterest’s drive to sell feels like a goldmine for businesses.

Being able to tag up to five products per image only increases this selling power, displaying items as a set and increasing the value of your average purchase.

Shoppable posts are still in testing; only a very few select big-name brands have them, and it will probably stay that way for a while. This is a big feature, and Instagram will want to make sure it’s working properly before they release it.

Live Video Is Here….

 

Live Video

So this is a big one. With the latest update, you can now stream live video on Instagram. Since the boom of Facebook live video, it’s clear that this is an incredible feature that brands should be using. The “live” aspect adds urgency and can snag a user’s attention quickly, which can massively boost the number of views. When your live stream is done, the story disappears, so it works differently than Facebook’s live video.

Live videos are part of the stories function. When you go live, your followers will see the word “Live” your profile picture in the stories bar at the top of their feed. Public live videos will also be compiled and placed on Explore, so using this feature can give you an automatic (and free) instant visibility boost. This alone is an enormous reason that brands should utilize live video on Instagram.

 

Live video can be used to get a good number of views quickly. Given the format, however, it will only work if you’re going live at peak times when a lot of users are alone. Knowing when this is ahead of time will get you better results.

Because the story will disappear (and isn’t saved like Facebook’s live video) you don’t necessarily want to rely purely on live Instagram stories to distribute your most important information. If you have a high quality Q&A from an industry influencer, you want that to be permanent- not temporary.

You need to be building your Instagram Following NOW….and start TODAY!

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